2019 – Pantone Colour of the year! An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge – Pantone 16-1546 Living Coral PANTONE 16-1546 Living Coral is warm, nourishing, comforting and comfortable! It makes us think of tropical drinks, island days, corals, popping lipsticks and beauty! PANTONE’S 209 colour of the year – 16-1546 Living Coral is playful, modern and natural, which plays perfectly into social media styling and themes. About Pantone Color of the Year For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design. The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention. How to use Pantone colours in your social media styling? Borders Adding custom coloured borders to your social media feed is a gentle way to keep your own brand integrity, whilst being on trend with the colour trend of the year! Overlays Using overlays with some transparency can help you integrate new life into your social media feed. This doesn’t mean that you need to change your image and content strategy – just pop an overlay on your pictures! Gradients If the color of the moment is just a little too much for your brand, consider finding ways to use it with a gradient effect. This will soften the boldness of the color, and give you a broad range of options for using it in your existing design. Accents If you aren’t ready to bring the trendiest colors to the forefront of your website, consider using it just in accent areas. Try flatlays, pops or peaks of the PANTONE colour of the year in your feed! Contrast Colors don’t always operate independently; pair the trendy color with a contrasting color to create space, movement, and dimension in your digital marketing. Need a strategy or someone to do the do? We can help! Contact us for more information!